Our leadership

Founding team

Alexander Busarov

Co-founder and CEO

Former McKinsey consultant and founder of 2 companies in consumer
retail and online investments. Worked in China, Europe and Middle
East. In China since 2012.

Member of government committee for development of
anti-counterfeiting technical standards (Russia).

London School of Economics graduate.

Yaroslav Belinskiy

Co-founder and Business development director

Former Bain consultant and business development director at a
successful startup in China. Worked in China and Europe. Fluent in

London School of Economics graduate.